Online Platforms Can Play Their Role in Conservation
The planet is struggling with climate change, the depletion of natural resources, the extinction of different species, and the rapid degradation of the environment. Over the past several decades, the rapidly evolving technology industry has facilitated our daily lives. However, this has come at a cost to the planet. The digital universe consumes massive amounts of energy and creates around four percent of the planet’s greenhouse gases and e-waste, almost as much as the aviation industry.
With such a broad presence to billions of individuals around the world online platforms have a massive voice and media influence and there is an important role that they can play by contributing to environmental causes and sustainability efforts:
Online businesses can implement a business model where a percentage of their profits or part of each sale is automatically donated to non profit environmental charities and create partnerships with those charities to raise awareness of environmental issues that not only promote the organisation but also educates consumers about how they can make their own individual contribution to a more “green” lifestyle.
Creating and promoting consumption of products that are eco friendly and marketplaces that feature sustainable and recycled goods (such as reselling items that are still in good condition) can help to reduce the global footprint.
Employees should be given time to engage in long term voluntary projects on environment causes not only raises awareness and shows commitment and builds a business culture that is focused on promoting sustainability. Transparent operations make companies accountable for their actions.
The use of renewable energy, adoption of energy saving logistics such as reduced packaging, the use of environmentally friendly vehicles, as well as encouraging other companies to implement sustainable measures are all ways to implement structure change that will create a long term positive impact on the environment.
Canadian Companies That Are Already Making A Difference
There are many Canadian entertainment companies that are ensuring that they make their contribution to conservation efforts such as reforestation and energy offset programmes.
CBC Radio Canada has created a coalition named Green Frame where together with other entertainment content organisations such as the National Film Board of Canada, Telefilm Canada, the Canada Media Fund, and the Bell Fund are working together to fund and promote best practices to shrink the environmental footprint through the use of sustainable practices throughout the entire production process.
Several film and TV companies in British Columbia (including Netflix, Disney, and Crave) created the “Reel Earth Challenge” and raised more than $514,000 to be spent on environment initiatives and park reforestation.
The Banff World Media Festival has partnered up with Tree Canada in 2024 and launched the “Banff World Media Festivals Legacy Forest” which supports the reforestation of Alberta which was designed to plant 4,500 trees in the province by June 2025.
Online gaming Industry’s Economic Impact In Canada
Canada has traditionally been a country that is filled with avid gamers and in the past decade the online gaming market has rapidly expanded across the country. This rapid growth has had a significant economic impact on the overall Canadian economy and it is estimated that revenue generated in 2025 was almost $16 billion CAD. One of the main drivers in this economic growth has been revenue that is generated from online casinos.
This fast growing entertainment sector has helped to support the economy through the creation of new jobs in iGaming has created more than 182,000 jobs across the country’s gaming industry with around 25,000 positions currently available. These jobs range from mobile first development, cloud engineering, cyber security agents, software development, and many other tech savvy positions.
Overall the online gaming market is having a very positive effect on the Canadian economy by increasing employment, contributing tax revenue to the provincial and national governments which in turn benefits all Canadians through improvements to public services such as infrastructure, education, community initiatives, and health care. The online gaming market is continuing its rapid growth and estimated to increase annually by almost 3% annually over the next five years.
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How Entertainment Industries Can Adopt Green Donation Models
Climate change has become a serious global issue and entertainment companies need to do their part to fund conservation and reduce their carbon footprint. The entertainment industry is regarded as being a sector that is filled with innovation, creativity, as well as having a strong influence and vast audience.
The entertainment industry uses massive amounts of resources during the production process that ranges from physical events, travel, film production, lighting, and online servers. To put things into perspective, the production of one large motion picture can produce a carbon footprint of 3,370 metric tons. To put things into perspective the global average of carbon production per person is 4.7 to 6.3 tonnes of carbon dioxide per year. This equals the output of 534 people.
There are several ways that the entertainment industry can implement sustainability which include investing in carbon offset projects and renewable energy credits that go to initiatives such as reforestation, soil carbon projects that help to reduce the amount of carbon dioxide emissions that are entering the atmosphere or even remove them.
The use of electric vehicles, the use of clean and renewable energy, sustainable methods of construction for film sets, reduction of waste and travels, and virtual film production are all ways that the entertainment industry can help to reduce the impact of the damage that they are contributing to an already fragile planet.
The entertainment industry should use its influence and power to foster awareness and educate the public about the importance of changing their behaviours to adopt green practices. In addition to educating society about the importance of sustainable practices, these companies should adopt green donation models that will help to reduce the industries massive environmental footprint.
